Partnering with Cointreau I helped to launch Margarita Moments, a digital experience designed to inspire and empower consumers to find the perfect Margarita for any occasion. Whether it’s unwinding on the weekend or impressing guests, the campaign showcased the versatility of Cointreau as the essential ingredient for every moment.

The heart of the campaign was an interactive quiz microsite, hosted on Facebook Canvas, where users could personalise their Margarita experience by selecting preferences like sweet or sour, spicy or fruity, or even a surprise combination. This enabled them to discover tailored recipes for occasions such as date nights or hosting friends. This was then developed into a full microsite.

To boost engagement, targeted ads were pushed across social platforms, driving users to the microsite. A suite of dynamic, platform-native assets brought each moment to life, making it easy for consumers to find their Margarita match. By blending interactive elements with Cointreau’s global strategy, the campaign brought Margarita Moments to life and allowed consumers to connect with the brand in a fun, engaging way.