Sundown Gin, a locally produced gin made with 100% natural ingredients, aimed to stand out with a fresh, clean image. I was brought on to art direct photoshoots for the brand, capturing the essence of their product in three distinct locations: at the beach, bar, and a picnic setting.

I drew inspiration from the colours of the packaging to guide the overall aesthetic and mood of the shoot. Working with models, each scene reflected the vibrant, fresh character of Sundown Gin, bringing the brand’s clean, naturally-inspired vibe to life through lifestyle photography. The result was a set of images that seamlessly integrated with the brand’s social content and collateral.