Kate McLean Homecare is dedicated to providing professional, compassionate in-home care services, offering comfort and support to families in need. To align with their values, I led a brand refresh, creating an updated logo and colour palette that reflected the warmth, trust, and reliability at the core of their services.

The refreshed brand identity was extended across all touch-points, including a clean, user-friendly website. I directed the design and art direction of the site to ensure it captured the essence of the new look, while also overseeing a photoshoot with model talent to authentically showcase the in-home care moments that define the brand’s approach to support.