Formery was envisioned as a celebration of New Zealand’s finest handcrafted jewellery. Working alongside Mountain Jade, I helped develop the brand from the ground up, working as Art Director to create the branding including logo, visual identity, and overall look and feel.

In addition to the branding, I worked closely with developers to design the website, ensuring the digital experience aligned with the brand’s aesthetic and functionality. I also created key illustration elements and defined the photography style, directing multiple photoshoots to capture both product and lifestyle imagery for key collections. The result is a cohesive brand and a beautiful online destination for jewellery lovers to discover exclusive, locally-made collections.