Mountain Jade is one of New Zealand’s largest jade producers, known for its exceptional pounamu pieces, crafted by a team of skilled artisans. I worked on two key photoshoots that brought the meaning and significance of each pounamu piece to life—from Toki to Twist—using models to visually tell the stories behind each design.

The first shoot took place in Rotorua, a busy day spent bouncing between multiple locations and working with several models to capture the essence of the pieces. I helped plan and execute the shoot, collaborating closely with the client to gather content for their newly designed website, social media, and campaign. The second shoot focused on their high-end sculpture range, where I sourced a premium location and art directed the styling, ensuring the final images reflected the luxury and craftsmanship of the pieces.