Renti’s mission to make renting simpler, with less hassle and more living, called for a brand overhaul. I played an integral role in developing the brand strategy, working on workshops to align their vision, mission, and values, ensuring that everything from messaging to design captured their people-powered ethos.

I helped shape the new brand identity, starting with the logo, and brought the brand’s bold, vibrant personality to life through dynamic visuals, custom illustrations, and animation. I also contributed to designing key elements of the website, ensuring the user experience was as seamless and energetic as the brand itself. The result is a fresh, cohesive identity with a new animated website, making Renti a standout against competition.